ITV seal short-term La Liga deal
ITV has struck what appears to be a short-term deal to show the opening few matches from the new La Liga season.
UK TV fans were facing a blackout from the Spanish competition after La Liga said no “satisfactory” bids had been made by broadcasters when the rights were put up for grabs in the summer.
ITV and Premier Sports stepped in to take on some live games in the final months of last season after online-only subscription service Eleven Sports flopped.
Eleven were showing all La Liga matches outside the UK Saturday 3pm-5pm blackout period after wrestling exclusive rights from Sky Sports which had shown the competition for more than 20 years.
Only three games have been confirmed as being shown on ITV 4 from the new season with discussions believed to be on-going for a longer-term arrangement.
ITV 4’S CONFIRMED LA LIGA GAMES
- Friday August 16
- 8pm Athletic Bilbao v Barcelona
- Sunday August 25
- 8pm Barcelona v Real Betis
- Sunday September 1
- 8pm Villarreal v Real Madrid
La Liga refuse to award UK TV rights HERE
Carabao Cup second round TV games confirmed HERE
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