Premier Sports and FreeSports seal La Liga TV deal
Premier Sports has sealed a deal to show live La Liga action for the next three seasons – with selected games being shown free-to-air on sister channel FreeSports.
It means every La Liga game will be shown on UK TV live, apart from those that clash with the 3pm Saturday blackout period which will be shown on delay.
In addition to games shown on Premier, LaLiga TV – a 24-hour dedicated channel to Spain’s top division – will also be available to Premier subscribers, initially on the online Premier Player and soon as part of a Premier bundle of channels on Sky. Virgin will also offer it at a later date.
LaLiga TV shows live games as well as magazine shows LaLiga World, VIVA LaLiga and The LaLiga Show.
The deal ends an uncertain time for LaLiga on UK TV after it refused to award the rights due to what the league described as unsatisfactory bids from broadcasters.
A short-term deal saw matches from the first three match rounds shown on live on ITV 4 free-to-air.
It’s not clear how many free-to-air matches will be shown by Premier, but over the next couple of weekends they are making two games available live on FreeSports.
FreeSports will show a weekly La Liga highlights show as well.
The first game of the new agreement is on Friday (September 13) with Mallorca v Athletic Club on FreeSports and Premier Sports 1.
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